Final SWOT analysis

Final SWOT analysis

Strengths

The primary research was extremely helpful, due to the fact that we received a second opinion on our initial plans and ideas. This helped us identify whether or not our ideas were good and what we could of included to make it better, so that we present a stronger message to our viewers. The majority of people that took the survey said they would enjoy watching a campaign about racism in football and that it was a strong idea. The secondary research was also extremely helpful because we were able to get ideas from it, which we could potentially use in our own campaign. Additionally we were able to get more of an understanding of the whole subject by looking at stories of racism in football and how they all occurred. We were also able to find footballers opinions on the subject and what steps they’re willing to take to stop racism in football.

Weaknesses

When reviewing the results from our survey we came across a couple responses that did not quite make sense. This is due to some people misunderstanding the questions which affected the results we received. Due to racism in football not being a topic that people frequently come across a few people was not sure on how to answer some of the questions. This also affected our results, as we received a few blank spaces on some surveys. Everyone that completed the survey was 16 years old. This could come across as biased, because all the results are from people of the same age. From the secondary research, we found that some of the articles we looked at about racism in football were not completely accurate.

Opportunities

From creating and distributing our survey, we create awareness of the racism in football. This will create an opportunity for people to see how big of a problem racism in football is, which will lead to them trying to stop the problem themselves and encouraging others to as well.

Threats

Certain people could take the whole subject the wrong way , which could potentially cause conflict if people do not like what is being said. Furthermore people may be offended, which will lead to them disliking the campaign.