Creative Digital Media Production 2014 – Unit 8

Creative Digital Media Production 2014 – Unit 8

Radio Industry

1a) what is the name of the regulatory organisation that deals with listener complaints about the content of programmes on commercial radio?

 

OFCOM/Office of communications

 

b) Give two sources of income for commercial radio broadcasters.

 

• Advertising
• Sponsorship
   
  2a) State two responsibilities of a private media broadcaster
   
• To Identify new markets
• To expand markets and market share
   
  b) Give one disadvantage of a production relying on private funding.
   
  The production would have to take their budget into consideration when planning to spend.
   
  Employment in the industry
  3) Give one benefit for a media organisation of advertising in the trade press when recruiting staff.
   
  It will target candidates that have the appropriate qualifications to fill the position.
   
  4) Give one example of unpaid work in the media industry
   
  Internship
   
  5a) Give one other example of a media production role that is likely to be self-employed
   
  Web designer
   
  b) State two ethical issues a producer would have to consider when making music videos.
   
• Bad language that could potentially offend someone.
• Videos that may include offensive themes
   
  Copyright
  6a) Name one body that protects the rights of music copyright holders.
   
  PRS – Performing Rights Society
   
  b) Explain two benefits of copyright legislation for a music producer.
   
• The copyright holder can choose what products they want their music to be associated with.
• They will receive money from their material, which they could use to fund any future productions.
   
  Recruitment
  7a) Outline two benefits for the company of requesting applicants’ showreels.
   
• It will save time during the interviewing process.
• It makes the shortlisting stage much easier.
   
  b) Explain one advantage of working freelance in the media industry.
   
  You are able to work for more than one company at the same time which allows an opportunity for more income.
   
  Horizontal and vertical integration
  8a) what is the term used when a media organisation owns companies throughout the different stages of the production process.
   
  Vertical integration
   
  b) Advantages:

• Company can control the production process, so that they can ensure the quality of each stage and ultimately how it is viewed
• Producer can receive favourable treatment and fees for the distribution and reproduction of their products
  Disadvantages:

• Less competition for distribution puts less demand on the quality of the products
• Undue influence from one company and their proprietors, ensuring that only products with particular themes and views are distributed
   
  Media Industry
  9) A photographer uses an online portfolio to showcase their professional work and attract interest from clients. Give one advantage of using this format.
  It is a cost-effective way of presenting work.
   
  10a) State what is meant by niche programming.
   
  Something that is aimed at a specific target audience.
   
  b) Give two reasons why advertisers are attracted to niche satellite or cable TV channels.
   
• Ability to target products at specific target audience
• Ability to target products at associated content
   
  11) Give two reasons why the government supports public funding for media organisations.
   
• To stimulate UK media economy
• To stimulate information and education

 

Media co-operatives

12) Explain one benefit for the reader if the publisher is local to its audience.

 

Raises awareness of local community issues which could lead to a debate.

 

13) Explain two benefits that this may have for the companies involved.

 

• Greater stability due to larger shared workforce and resources
• Shared resources leading to more diverse production possibilities
   
  Lude and regulation
  14a) Give one reason why the newspaper may be able to defend against libel action.
   
  The comments are justified or true.
   
  b) Evaluate whether or not stricter regulation of British newspapers is required.
   
  Reasons for stricter regulation

• Greater assurances of privacy for individuals and less intrusion into private lives of public figures
•  Less chance of newspapers being used as propaganda to influence public opinion to be aligned to the opinions of owners
   

Reasons against stricter regulation

• Stricter government regulation may lead to the press being regulated to the benefit of the incumbent political party.
• Press should be allowed to publish content that is within the public interest