Campaigning Film
Target
Audience:
Our campaigning film is primarily targeted at males that are aged between 12-30, and have an interest in football or just enjoy watching football. Our secondary audiences are both
young children and females who like to watch and play football, because football is a game
for all ages and all genders. Young children are a secondary audience, due to the fact that they might not understand the advert and misinterpret it because of their young age. Females are also a secondary audience, because racism in women's football is not as common as men's.
Purpose:
The purpose of our campaigning video is that we want to
inform everyone that racism is not good and that is should not be used anywhere
especially in football. It is also to educate and influence young kids who
watch and play football to stop them being racist if they decide to pursue a career in football.
Platforms:
Our campaigning film will be shown on Facebook, YouTube and
on the television because they are the one of the easiest platforms to be
viewed on and the most popular platform because most people is either viewing
on television, YouTube or Facebook
Brief/Summary:
What will happen is that people are playing football and a
black person will do a bad tackle on a white person and then the white person
reacts with a racist comment and gives the black person the banana OR the crowds and spectators don't like the way the
black person tackled the white person and starts throwing bananas at the black
person.
Length:
We are aiming for our campaigning film to be approximately
1-2 minutes. This is because we want to get straight to the point of the
campaigning video and also to show examples of what is actually going on in the
game of football.
Images:
In our campaigning film, there will be no images needed
because of the type of film we are doing, we will be making up the examples and
will be filming them so there will be no need for there to be images.
Logistics:
The logistics that will be in the video is football uniform
(e.g. tracksuit bottoms, shorts, football tops), there will be a football, a
banana and we will be filming outside on the football pitch/astro turf.
Resources:
The resources that we will be using are a video camera,
tripod, sports equipment (e.g. football), bananas.
