Creative Digital Media Production 2014 – Unit 8
Radio
Industry
1a) what is the name of the regulatory
organisation that deals with listener complaints about the content of
programmes on commercial radio?
OFCOM/Office
of communications
b) Give two sources of income for commercial
radio broadcasters.
Advertising
Sponsorship
2a)
State two responsibilities of a private media broadcaster
To Identify new markets
To expand markets and market
share
b)
Give one disadvantage of a production relying on private funding.
The production would have to
take their budget into consideration when planning to spend.
Employment in the industry
3)
Give one benefit for a media organisation of advertising in the trade press
when recruiting staff.
It will target candidates
that have the appropriate qualifications to fill the position.
4)
Give one example of unpaid work in the media industry
Internship
5a)
Give one other example of a media production role that is likely to be
self-employed
Web designer
b)
State two ethical issues a producer would have to consider when making music
videos.
Bad language that could
potentially offend someone.
Videos that may include
offensive themes
Copyright
6a)
Name one body that protects the rights of music copyright holders.
PRS – Performing Rights
Society
b)
Explain two benefits of copyright legislation for a music producer.
The copyright holder can
choose what products they want their music to be associated with.
They will receive money from
their material, which they could use to fund any future productions.
Recruitment
7a)
Outline two benefits for the company of requesting applicants’ showreels.
It will save time during the
interviewing process.
It makes the shortlisting
stage much easier.
b)
Explain one advantage of working freelance in the media industry.
You are able to work for
more than one company at the same time which allows an opportunity for more
income.
Horizontal and vertical
integration
8a)
what is the term used when a media organisation owns companies throughout the different
stages of the production process.
Vertical integration
b)
Advantages:
Company can control the
production process, so that they can ensure the quality of each stage and
ultimately how it is viewed
Producer can receive
favourable treatment and fees for the distribution and reproduction of their
products
Disadvantages:
Less competition for
distribution puts less demand on the quality of the products
Undue influence from one
company and their proprietors, ensuring that only products with particular
themes and views are distributed
Media Industry
9)
A photographer uses an online portfolio to showcase their professional work and
attract interest from clients. Give one advantage of using this format.
It is a cost-effective way
of presenting work.
10a)
State what is meant by niche programming.
Something that is aimed at a
specific target audience.
b)
Give two reasons why advertisers are attracted to niche satellite or cable TV
channels.
Ability to target products
at specific target audience
Ability to target products
at associated content
11)
Give two reasons why the government supports public funding for media
organisations.
To stimulate UK media
economy
To stimulate information and
education
Media
co-operatives
12) Explain one benefit for the reader if the
publisher is local to its audience.
Raises
awareness of local community issues which could lead to a debate.
13) Explain two benefits that this may have
for the companies involved.
Greater stability due to
larger shared workforce and resources
Shared resources leading to
more diverse production possibilities
Lude and regulation
14a)
Give one reason why the newspaper may be able to defend against libel action.
The comments are justified
or true.
b)
Evaluate whether or not stricter regulation of British newspapers is required.
Reasons for stricter
regulation
Greater assurances of
privacy for individuals and less intrusion into private lives of public figures
Less chance of newspapers being used as
propaganda to influence public opinion to be aligned to the opinions of owners
Reasons
against stricter regulation
